39 tools

Business

Margin, markup, marketplace fees and what an ad click is really costing you.

Ad budget split calculator Divide a budget across channels by weight. Amazon FBA profit calculator Referral fee, fulfilment and cost of goods against the sale price. AOV calculator Average order value, and revenue per customer alongside it. Break-even calculator Units and revenue needed to cover fixed costs. Break-even ROAS calculator The ROAS your margin requires before a campaign makes a penny. CAC calculator What one new customer actually costs, salaries included. Conversion rate calculator Conversions as a share of clicks or visits. CPA calculator Cost per acquisition, the number that decides whether an ad works. CPC calculator Cost per click, and what each click is worth to you. CPM calculator Cost per thousand impressions, with the rest of the funnel beside it. CTR calculator Click-through rate from impressions and clicks. Discount calculator Sale price, money saved, and what two stacked discounts really come to. Discount stack calculator What two or three layered offers actually add up to. E-commerce profit margin calculator Every cost an online order carries, netted against the order value. eBay fee calculator What lands in your account after eBay takes its cut. Email click rate calculator The email metric that still means something. Email open rate calculator Open rate, click rate and click-to-open from one send. Etsy fee calculator Listing, transaction and payment fees, and what survives them. Free shipping threshold calculator The order value at which free shipping stops costing you money. Google Ads break-even CPC calculator The highest you can bid per click and still make money. Gross margin calculator Gross margin across a whole period, not one product. LTV calculator Customer lifetime value, and whether it justifies what you pay to acquire one. Margin to markup converter Convert between the two, in either direction, with the table. Marketplace fee calculator Any platform, any fee structure — set the percentages yourself. Markup calculator Selling price from cost and markup, with the margin it produces. Meeting cost calculator What an hour of everyone in that room costs. MER calculator Marketing efficiency ratio — total revenue against total spend. Net margin calculator What is left after every cost, not just the cost of goods. Newsletter growth calculator Where a list ends up once churn is taken off the signups. Profit margin calculator Margin, markup and profit from a cost and a selling price. Reverse VAT calculator Strip VAT out of a gross figure — the direction people get wrong. ROAS calculator Return on ad spend, with the break-even ROAS your margin demands. Sale price calculator The price to advertise for a target discount, and the margin left. Shopify profit margin calculator Margin on a Shopify order after payment fees and cost of goods. Target ROAS calculator The ROAS target that produces the profit margin you want. Unit price calculator Price per unit for two pack sizes, and which is actually cheaper. VAT calculator Add or remove VAT at any rate, with the net, tax and gross split out. VAT exclusive price calculator The net figure behind a displayed price. VAT inclusive price calculator The shelf price to display once VAT is added.
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