39
tools
Business
Margin, markup, marketplace fees and what an ad click is really costing you.
Ad budget split calculator Divide a budget across channels by weight. →Amazon FBA profit calculator Referral fee, fulfilment and cost of goods against the sale price. →AOV calculator Average order value, and revenue per customer alongside it. →Break-even calculator Units and revenue needed to cover fixed costs. →Break-even ROAS calculator The ROAS your margin requires before a campaign makes a penny. →CAC calculator What one new customer actually costs, salaries included. →Conversion rate calculator Conversions as a share of clicks or visits. →CPA calculator Cost per acquisition, the number that decides whether an ad works. →CPC calculator Cost per click, and what each click is worth to you. →CPM calculator Cost per thousand impressions, with the rest of the funnel beside it. →CTR calculator Click-through rate from impressions and clicks. →Discount calculator Sale price, money saved, and what two stacked discounts really come to. →Discount stack calculator What two or three layered offers actually add up to. →E-commerce profit margin calculator Every cost an online order carries, netted against the order value. →eBay fee calculator What lands in your account after eBay takes its cut. →Email click rate calculator The email metric that still means something. →Email open rate calculator Open rate, click rate and click-to-open from one send. →Etsy fee calculator Listing, transaction and payment fees, and what survives them. →Free shipping threshold calculator The order value at which free shipping stops costing you money. →Google Ads break-even CPC calculator The highest you can bid per click and still make money. →Gross margin calculator Gross margin across a whole period, not one product. →LTV calculator Customer lifetime value, and whether it justifies what you pay to acquire one. →Margin to markup converter Convert between the two, in either direction, with the table. →Marketplace fee calculator Any platform, any fee structure — set the percentages yourself. →Markup calculator Selling price from cost and markup, with the margin it produces. →Meeting cost calculator What an hour of everyone in that room costs. →MER calculator Marketing efficiency ratio — total revenue against total spend. →Net margin calculator What is left after every cost, not just the cost of goods. →Newsletter growth calculator Where a list ends up once churn is taken off the signups. →Profit margin calculator Margin, markup and profit from a cost and a selling price. →Reverse VAT calculator Strip VAT out of a gross figure — the direction people get wrong. →ROAS calculator Return on ad spend, with the break-even ROAS your margin demands. →Sale price calculator The price to advertise for a target discount, and the margin left. →Shopify profit margin calculator Margin on a Shopify order after payment fees and cost of goods. →Target ROAS calculator The ROAS target that produces the profit margin you want. →Unit price calculator Price per unit for two pack sizes, and which is actually cheaper. →VAT calculator Add or remove VAT at any rate, with the net, tax and gross split out. →VAT exclusive price calculator The net figure behind a displayed price. →VAT inclusive price calculator The shelf price to display once VAT is added. →
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