Business Pricing

Discount calculator

Original price
Discount
%
Extra discount at checkout
%
For a stacked offer
You pay 80
20% off 100
You save 20
After the extra discount 80
Total saved 20
Effective discount 20 %
Stacked discounts multiply, never add

Stacked discounts multiply rather than add. Twenty per cent off 100 leaves 80; a further ten per cent off that leaves 72, not 70. The effective discount is 28%, and the gap widens as the numbers get bigger; 50% then 50% is 75% off, not 100%. Retailers know this, which is why "an extra 20% off sale prices" reads better than the single number it actually amounts to.

Figures are before tax unless a tax field is shown. Currency is whatever you type, nothing is converted.

A discount is the price multiplied by one minus the percentage: 20% off 100 leaves 80. Two stacked offers multiply rather than add, so 30% then 20% leaves 112 from 200 — an effective 44% off, not 50%. The same four numbers also give the sale price to advertise for a target reduction.

How to calculate a discount

1 Pick what you are working out: a percentage off, the discount behind two prices, two layered offers, or a sale price to advertise.
2 Enter the price and the percentage, or the was and now figures.
3 Read the price paid, the amount saved and the effective total discount.
4 On a stacked offer, compare the effective figure against the two percentages added together — they never match.

Working backwards from two prices is the more useful direction in a sale, because it exposes what a claimed discount is actually worth. A "50% off" that runs from an inflated reference price is a different offer from the same headline against a price the item genuinely sold at, and the only way to tell is to know what it cost before the sale started. In several jurisdictions the reference price must be the lowest price charged in the preceding thirty days for exactly this reason. From the till side, the arithmetic runs the other way and the question becomes what a markdown costs: a discount comes entirely out of margin rather than out of cost, so 25% off a product carrying a 40% margin removes not a quarter of the profit but well over half of it. Stacking makes that worse quietly, because a promotion and a voucher each approved on their own can take a line below cost without anyone having multiplied the two together. The order of a stack never matters — 30% then 20% is the same as 20% then 30% — but the fact that they multiply always does.

What people use it for

  • Checking a sale price in a shop
  • Working out a staff or trade discount
  • Reading what a "was / now" price really means
  • Checking an "extra 20% off sale prices" offer
  • Combining a voucher with a sale
  • Pricing a promotion and the ticket price it needs
  • Planning end-of-season markdowns
  • Comparing two stacked offers
  • Stacking a trade discount on top of a volume one
  • Checking a checkout total against the offer that was advertised

Questions

Multiply the price by the percentage and divide by 100, then subtract. Or multiply the price by (100 − discount) ÷ 100 in one step.

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