SEO & web Structured data

Product schema generator

Product name Description Image URL SKU Brand Price Currency Availability Product URL Wrap in a <script type="application/ld+json"> tag Generated code

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Example product"
}
</script>

Built in your browser · nothing is uploaded

Local · the markup must match the page

Builds Product JSON-LD with an Offer carrying price, currency and availability. The offer is omitted entirely when there is no price, which is correct rather than incomplete.

How to use the product schema generator

1 Fill in the fields. Empty ones are left out rather than emitted blank.

2 Keep the script-tag wrapper on unless you are inserting the JSON somewhere that adds it.

3 Paste it into your page and check it with Google’s Rich Results Test before relying on it.

Accuracy is enforced here more strictly than in any other schema type, and for good reason: a price in the markup that differs from the price on the page produces a rich result that misleads shoppers, and Google issues manual actions for it. The same applies to availability. If your prices change, the markup has to be generated from the same data as the page rather than maintained separately — a static block that drifts is worse than none. Note that review and rating properties, which used to be widely abused for stars in the search results, now require the reviews to be genuinely present and about the product itself.

Questions

What if my price changes? −

The markup must change with it. A price in the markup that differs from the page is a manual-action risk, not a minor inconsistency.

Can I add star ratings? +

Why is there no offer in my output? +

Does structured data improve my rankings? +

How do I check it works? +

Sources

Schema.org — the vocabulary Google Search Central — structured data general guidelines

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