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SEO & web Structured data

Schema markup generator

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Local · homepage only, referenced by @id elsewhere
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Builds Organization JSON-LD — the piece of structured data that tells search engines which entity a site belongs to, and the one most worth having.

How to use the schema markup generator

1 Fill in the fields. Empty ones are left out rather than emitted blank.
2 Keep the script-tag wrapper on unless you are inserting the JSON somewhere that adds it.
3 Paste it into your page and check it with Google’s Rich Results Test before relying on it.

The `sameAs` list is what does the real work. It links the site to its social and directory profiles, which is how a search engine establishes that they are all the same organisation rather than several with similar names. That entity understanding feeds the knowledge panel and helps disambiguate a brand from a common word. Two practical rules: put this on the homepage only rather than every page, since it describes the organisation and not the document, and give every other structured-data block a `publisher` that references it by `@id` rather than repeating the whole organisation on every page.

Questions

The homepage. It describes the organisation, not the page, so repeating it everywhere adds nothing.

Schema.org — the vocabularyGoogle Search Central — structured data general guidelines
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