Schema markup generator
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Builds Organization JSON-LD — the piece of structured data that tells search engines which entity a site belongs to, and the one most worth having.
How to use the schema markup generator
The `sameAs` list is what does the real work. It links the site to its social and directory profiles, which is how a search engine establishes that they are all the same organisation rather than several with similar names. That entity understanding feeds the knowledge panel and helps disambiguate a brand from a common word. Two practical rules: put this on the homepage only rather than every page, since it describes the organisation and not the document, and give every other structured-data block a `publisher` that references it by `@id` rather than repeating the whole organisation on every page.
Questions
The homepage. It describes the organisation, not the page, so repeating it everywhere adds nothing.