SEO & web Structured data

Article schema generator

Type Headline Description Author name Publisher name Publisher logo URL Featured image URL Published Last modified Canonical URL Wrap in a <script type="application/ld+json"> tag Generated code

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "How we built it"
}
</script>

Built in your browser · nothing is uploaded

Local · dateModified should mean something

Builds Article, BlogPosting or NewsArticle JSON-LD with author, publisher and dates. Modified defaults to the published date when left blank.

How to use the article schema generator

1 Fill in the fields. Empty ones are left out rather than emitted blank.

2 Keep the script-tag wrapper on unless you are inserting the JSON somewhere that adds it.

3 Paste it into your page and check it with Google’s Rich Results Test before relying on it.

The date fields are the ones that matter most and are most often wrong. `dateModified` should change only when the content genuinely changed — updating it on every deploy to look fresh is a well-known tactic and Google is well aware of it, so the effect is at best nothing. Dates should be ISO 8601 and, ideally, include a time zone offset; a bare date is accepted and is interpreted as midnight UTC, which can put a post on the wrong day for readers on the other side of the world. The three types are near-identical in structure: `NewsArticle` is the one Google treats specially for news surfaces, and using it on a non-news blog is a misrepresentation rather than an optimisation.

Questions

What is the difference between Article and BlogPosting? −

Structurally almost nothing. NewsArticle is the one treated specially for news surfaces, and should only be used for actual news.

Should I update dateModified on every deploy? +

What date format is required? +

Does structured data improve my rankings? +

How do I check it works? +

Sources

Schema.org — the vocabulary Google Search Central — structured data general guidelines

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