SEO & web Structured data

Breadcrumb schema generator

Name and URL, one per line Separate the name from the URL with a pipe. List them from the top level down. Wrap in a <script type="application/ld+json"> tag Generated code

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "Home",
      "item": "https://example.com/"
    },
    {
      "@type": "ListItem",
      "position": 2,
      "name": "Tools",
      "item": "https://example.com/tools"
    },
    {
      "@type": "ListItem",
      "position": 3,
      "name": "JSON formatter",
      "item": "https://example.com/tools/json"
    }
  ]
}
</script>

Built in your browser · nothing is uploaded

Local · top level first, current page last

Builds BreadcrumbList JSON-LD with positions numbered from one, in the order you list them. It is the markup that replaces the raw URL in a search result with a readable path.

How to use the breadcrumb schema generator

1 Fill in the fields. Empty ones are left out rather than emitted blank.

2 Keep the script-tag wrapper on unless you are inserting the JSON somewhere that adds it.

3 Paste it into your page and check it with Google’s Rich Results Test before relying on it.

This is one of the few structured-data types with a visible, reliable benefit: Google uses it to show a breadcrumb trail instead of the URL, which is more readable and takes the same space. Two rules. List from the top level down, since position one is the root and the last item is the current page — getting the order backwards produces a trail that reads wrong. And the trail should reflect the site’s actual hierarchy, not the path the visitor took to arrive; breadcrumbs describe structure, not history, which is why a "back to search results" entry does not belong in one.

Questions

Which order should the items be in? −

Top level first, current page last. Position one is the root.

Should breadcrumbs reflect how the visitor arrived? +

Do I need the visible breadcrumb too? +

Is this one worth doing? +

How do I check it works? +

Sources

Schema.org — the vocabulary Google Search Central — structured data general guidelines

Was this tool any good?

INTERNAL SIGNAL ONLY · WE USE IT TO FIND TOOLS WORTH REBUILDING