SEO & web Structured data

Event schema generator

Event name Description Starts Ends Attendance Venue name Street address City Country code Ticket price Currency Tickets URL Wrap in a <script type="application/ld+json"> tag Generated code

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Event",
  "name": "Example meetup",
  "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode"
}
</script>

Built in your browser · nothing is uploaded

Local · always include the UTC offset

Builds Event JSON-LD with start and end times, attendance mode, venue and ticket offer. Times should carry a UTC offset.

How to use the event schema generator

1 Fill in the fields. Empty ones are left out rather than emitted blank.

2 Keep the script-tag wrapper on unless you are inserting the JSON somewhere that adds it.

3 Paste it into your page and check it with Google’s Rich Results Test before relying on it.

The offset is the detail that matters. An event time written as `2026-09-01T19:00:00` with no offset is ambiguous and gets interpreted as UTC, which puts a 7pm Amsterdam event at 9pm local in the listing. Always include the offset, and remember it changes with daylight saving — an event in October may need +01:00 where one in August needs +02:00. Since the pandemic, `eventAttendanceMode` has been effectively required for online events; leaving it off an online event means it may be shown to people who cannot physically attend. If an event is cancelled, the right move is to update `eventStatus` rather than delete the page, so the cancellation itself surfaces.

Questions

Do I need a time zone offset? −

Yes. A time without one is read as UTC, which shifts your event by hours in the listing.

What about online events? +

What if the event is cancelled? +

Does structured data improve my rankings? +

How do I check it works? +

Sources

Schema.org — the vocabulary Google Search Central — structured data general guidelines

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