Developer Advertising

Google Ads preview

Drop an image to see it here

example.com

Headline up to 30 chars

Description text, up to ninety characters including every space.

Title 23 / 30 characters Description 64 / 90 characters Site or brand name Drop an image Optional. Nothing is uploaded.

Rendered in your browser · nothing is uploaded

Local · headlines are shuffled at serve time

Shows a responsive search ad against its real limits: 30 characters per headline and 90 per description. Anything longer is rejected at upload rather than truncated.

How to use the google ads preview

1 Type your title and description. The preview updates as you type.

2 Watch the character counts — they turn red past the limit, and the preview shows where the cut lands.

3 Drop an image in to see the whole card.

The thing a preview cannot show you is the combination problem. A responsive search ad takes up to fifteen headlines and four descriptions, and Google assembles them into combinations at serve time — so every headline has to make sense on its own and beside any of the others. Writing them as a sequence produces nonsense when they are shuffled. Preview each one individually against the limit, then read a few of them in pairs. Thirty characters is short enough that an ampersand instead of "and" and numerals instead of spelled-out numbers are both worth doing.

Questions

What are the Google Ads character limits? −

Thirty per headline, ninety per description, twenty-five for the business name.

What happens if I go over? +

How many headlines should I write? +

Can I control which headlines appear together? +

Is the truncation exact? +

Sources

Google Ads Help — about responsive search ads

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