Email click rate calculator

Email click rate is unique clicks divided by delivered emails. Two hundred and forty-five clicks from 4,900 delivered is 5%. Unlike open rate, a click is a real action a person took, which is why it survived the privacy changes intact.

Unique clicks rather than total clicks is the convention worth keeping, because total clicks double-count one enthusiastic reader clicking three links. The other number to watch is the ratio between click rate and unsubscribe rate: a campaign that lifts clicks while also lifting unsubscribes is borrowing from the list rather than earning from it. Over enough sends that trade shows up as a shrinking audience and a rising cost per click.