AOV calculator

Average order value is revenue divided by order count. Forty-eight thousand across 800 orders is an AOV of 60. If those orders came from 600 customers, revenue per customer is 80 at 1.33 orders each.

AOV is the cheapest lever in e-commerce because it costs nothing to acquire the extra revenue. Raising it by ten per cent through bundling, a free-shipping threshold or a well-placed upsell drops straight to contribution, whereas winning ten per cent more customers costs ten per cent more acquisition spend. The caveat is that averages hide distributions: a handful of very large orders can lift AOV while the typical basket falls, so the median order value is worth watching alongside it.