Business Ecommerce

Amazon product image size

2000 × 2000 1:1

JPG or PNG

Pure white RGB 255,255,255. Product must fill 85% of the frame.

2000 × 2000

Drop an image to check it Optional — the spec is above either way. Nothing is uploaded.

Cropped in your browser · your image is never uploaded

Local · main image rules are enforced

1600 pixels on the longest side is the threshold for zoom, and Amazon recommends 2000. The main image must be on a pure white background with the product filling at least 85 percent of the frame.

How to use the amazon product image size

1 Read the dimensions above. That is the whole answer if the spec is all you came for.

2 Drop your own image in to check it against the spec — size, aspect ratio and file weight are each checked separately.

3 Turn on the safe zone to see what gets cropped or covered, then download the cropped version at the exact size.

Amazon enforces its main-image rules and will suppress a listing that breaks them. Pure white means RGB 255, 255, 255 exactly — a very light grey from a poorly-lit studio shot fails. The product must fill about 85 percent of the frame, and the main image may not contain text, watermarks, logos, borders, props or additional inset images. All of the marketing material people want to add belongs in the additional slots, where the rules relax considerably and lifestyle shots, infographics and scale references are all permitted. Zoom is the reason to hit 1600: shoppers use it heavily, and listings without it convert measurably worse.

Questions

What size do Amazon product images need to be? −

At least 1600 pixels on the longest side for zoom; 2000 is recommended.

Does the background have to be white? +

Can I put text on the main image? +

How much of the frame should the product fill? +

Where do lifestyle shots go? +

Sources

Amazon Seller Central — product image requirements

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