Business Marketplace

Amazon FBA profit calculator

Platform
Sale price
Shipping charged
Cost of goods
FBA fulfilment fee
By size and weight tier
Referral fee
%
Other per-unit fees
Storage and prep per unit
Profit per unit 13.59
15% referral + fulfilment + storage
Amazon fees 4.9
Fees as a share 16.33 %
Margin 45.32 %
Return on cost 169.89 %
Break-even price 14
Add your advertising cost per unit separately

Referral rates differ by category and fulfilment fees by size tier, season and marketplace. Use Amazon own fee preview for a listing you are about to launch.

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FBA profit is the sale price less the referral fee, the fulfilment fee, storage and your cost of goods. A 29.99 item at a 15% referral, 3.50 fulfilment and 8.00 cost leaves about 13.59 before advertising.

How to calculate FBA profit

1 Enter the sale price and your landed cost per unit.
2 Add the fulfilment fee for the size tier, and a per-unit storage allowance.
3 Set the referral percentage for your category.
4 Subtract your advertising cost per unit separately — it is often the largest remaining item.

The line most FBA sellers omit is advertising, and on a competitive listing it is not small. An ACoS of 20% on a 30 item is six pounds a unit, which will comfortably exceed the referral fee. Long-term storage fees are the other quiet drain: stock that ages past the threshold starts costing meaningfully per cubic foot per month, and slow-moving inventory can end up costing more to store than it is worth. Any FBA margin calculation that stops at the fee table is optimistic by a wide margin.

Questions

Typically 15% of the sale price, though it ranges from 8% to 45% depending on the category.

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